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Mercedes-Benz 4MATIC

Campaign for the 4MATIC range running in 14 European markets. Instead of glorifying technology for the sake of it, we preferred to show why all-wheel drive matters in people´s lives. It was also a good opportunity to portray a different side of the Mercedes driver - celebrated for decades as the ultimate ego-driven alpha male, it was time to show him from a different side.

antoni x Salomon Ligthelm x Patrik Johall

 
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