Campaign for Mercedes-Benz´ 4MATIC all-wheel drive range running in 14 European markets. Instead of glorifying the technology for the sake of it (let´s be honest: everyone has heard performance stories a million times), we preferred to show why it matters in people´s lives. In the effort to keep rejuvenating the brand, this was also a good opportunity to portray a different side of the Mercedes driver - celebrated for decades as the ultimate ego-driven alpha male, it was great to show him from a new perspective.


Agency: antoni Berlin Year: 2017 Role: Creative Director With: André Santa Cruz, Caio Batista Photographer: Patrik Johall Director: Salomon Ligthelm