Alice Bottaro.JPG

Alice is a writer and creative director currently working at antoni, the European lead agency for Mercedes-Benz. Born in Italy, she graduated in Anthropology and learned the ropes at McCann Rome. In 2012 she moved to Berlin and DDB, where she built and headed a new unit for the European accounts of Sony, eBay and T-Mobile. Since 2017 she is leading global integrated campaigns for Mercedes-Benz at antoni. Alice’s work has been awarded across the major shows – including Cannes Lions, D&AD and a Grand Prix at the Euro Effies - and she has been part of several juries. Tired of being the only woman in the room, in 2015 she started the Berlin chapter of SheSays, a global network for women in the creative business. She likes filmmaking, adventures and complaining about the German weather.


  • Since 2017 Creative Director at antoni Berlin

  • 2014-2016 Creative Director at DDB Berlin

  • 2012-2014 Senior Creative at DDB Berlin

  • 2009-2012 Copywriter at McCann Rome

Mercedes-Benz, SONY, eBay, Deutsche Telekom/T-Mobile, Volkswagen, Electrolux, MasterCard, Opel, Ikea, Lotus, Childline, Doctors without borders.

Eurobest, New York Festival, Ciclope Festival, L.A. Fashion Film Festival, Dubai Lynx, Berlin Fashion Film Festival, Golden Hammer Festival, ADCI.

ADC Festival; Berlin Fashion Film Festival; Creative Talks @ Soho House; Moderator of SheSays Berlin.

German, English and Italian. I can speak French, but neither of us is going to enjoy it.

Women in Automotive - 35 best creatives under 35 - Huffington Post - Berlin Fashion Film Festival Interview - Horizont ADC Festival Report -  W&V Interview Eurobest 2016 - Euro Effie Interview - Affari Italiani Portrait -  Messaggero di Sant´Antonio InterviewBranded Content Report                                                                                                                      


  • 2017 Cannes Lions Film Craft Shortlist

  • 2017 Cannes Lions Film Craft Shortlist

  • 2017 W&V Campaign of the Week

  • 2016 Eurobest Radio Bronze

  • 2016 Eurobest Radio Bronze

  • 2016 Eurobest Radio Bronze

  • 2016 Eurobest Film Craft Bronze

  • 2016 Epica Film Bronze

  • 2016 GWA Effie Bronze

  • 2016 ADC Germany Film Craft Bronze

  • 2015 Euro Effie Grand Prix

  • 2015 D&AD Film Graphite Pencil

  • 2015 D&AD Film Wood Pencil

  • 2015 Eurobest Film Craft Gold

  • 2015 Eurobest Film Silver

  • 2015 Eurobest Film Craft Silver

  • 2015 Cannes Lions Cyber Bronze

  • 2015 Cannes Lions Branded Content Bronze

  • 2015 LIA Awards Bronze

  • 2015 LIA Awards Finalist

  • 2015 Cristal Festival Best Use of Humour Sapphire

  • 2015 Cristal Festival Best Web Series Emerald

  • 2015 Ciclope Festival Branded Entertainment Bronze

  • 2015 AME Awards Best Use of Media Online Silver

  • 2015 Spotlight Festival Bronze

  • 2015 The A-List Hollywood Award Bronze

  • 2015 Cannes Corporate Media & TV Awards Gold

  • 2015 Telekom Media & Communications Awards Best creative execution

  • 2015 ADC Germany Finalist

  • 2015 ADC Germany Bronze

  • 2015 ADC Awards Germany Silver

  • 2014 Webby Honoree

  • 2014 FWA site of the day

  • 2014 ADC Germany Shortlist

  • 2011 Young Lions Italy Bronze

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