P: RJ Shaughnessy

P: RJ Shaughnessy

I was born in Italy, where I graduated in Anthropology, dreaming to reach some remote corner of the world and study ancient tribes. Instead I ended up in advertising and have been creating campaigns for Western populations ever since. I currently work as European Creative Director for Mercedes-Benz at antoni Berlin. Previous stops include McCann Rome and DDB Berlin, where I built and lead a creative unit working on international projects for brands such as Sony, eBay and T-Mobile. In 2015 I started the Berlin chapter of SheSays, a global network for women in the creative business. I like filmmaking, adventures and complaining about the German weather. 

Since 2017 Creative Director at antoni Berlin                                                                                          2014-2016 Creative Director at DDB Berlin                                                                                            2012-2014 Senior Creative at DDB Berlin                                                                                                2009-2012 Copywriter at McCann Rome

Eurobest, New York Festival, Ciclope, Dubai Lynx, Berlin Fashion Film Festival Jury & Speaker, Golden Hammer Festival, ADCI, SheSays Berlin panel moderator

Mercedes-Benz, SONY, eBay, Deutsche Telekom/T-Mobile, Volkswagen, Electrolux, MasterCard, Opel, Ikea, Lotus, Childline, Doctors without borders

I work in German, English and Italian.  I can speak French, but neither of us is going to enjoy it. 


  • 2017 Cannes Lions Film Craft Shortlist
  • 2017 Cannes Lions Film Craft Shortlist
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Film Craft Bronze
  • 2016 Epica Film Bronze
  • 2016 GWA Effie Bronze
  • 2016 ADC Germany Film Craft Bronze
  • 2015 Euro Effie Grand Prix
  • 2015 D&AD Film Graphite Pencil
  • 2015 D&AD Film Wood Pencil
  • 2015 Eurobest Film Craft Gold
  • 2015 Eurobest Film Silver
  • 2015 Eurobest Film Craft Silver
  • 2015 Cannes Lions Cyber Bronze
  • 2015 Cannes Lions Branded Content Bronze
  • 2015 LIA Awards Bronze
  • 2015 LIA Awards Finalist
  • 2015 Cristal Festival Best Use of Humour Sapphire
  • 2015 Cristal Festival Best Web Series Emerald
  • 2015 Ciclope Festival Branded Entertainment Bronze
  • 2015 AME Awards Best Use of Media Online Silver
  • 2015 Spotlight Festival Bronze
  • 2015 The A-List Hollywood Award Bronze
  • 2015 Cannes Corporate Media & TV Awards Gold
  • 2015 Telekom Media & Communications Awards Best creative execution
  • 2015 ADC Germany Finalist
  • 2015 ADC Germany Bronze
  • 2015 ADC Awards Germany Silver
  • 2014 Webby Honoree
  • 2014 FWA site of the day
  • 2014 ADC Germany Shortlist
  • 2011 Young Lions Italy Bronze

Huffington PostBerlin Fashion Film Festival Interview; W&V InterviewEuro Effie InterviewAffari ItalianiBranded Content Report

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