Alice is a Creative Director at antoni, the European lead agency for Mercedes-Benz.

Born in Italy, she graduated in Anthropology and planned to reach some remote corner of the world to study ancient tribes. She ended up in advertising instead. After starting at McCann Rome, she moved to DDB Berlin, where she was responsible for building and leading a new unit for the international accounts of Sony, eBay and  T-Mobile. She likes work that is entertaining, well-crafted and culturally relevant and isn´t afraid of bold choices, as you might have guessed from her coat. Alice won her sheer of awards (with real work, that is) and has been part of several juries. Tired of being the only woman in the room, in 2015 she started the Berlin chapter of SheSays, a global network for women in the creative business. She likes filmmaking, adventures and complaining about the German weather. 


  • Since 2017 Creative Director at antoni Berlin
  • 2014-2016 Creative Director at DDB Berlin
  • 2012-2014 Senior Creative at DDB Berlin
  • 2009-2012 Copywriter at McCann Rome

Mercedes-Benz, SONY, eBay, Deutsche Telekom/T-Mobile, Volkswagen, Electrolux, MasterCard, Opel, Ikea, Lotus, Childline, Doctors without borders

Eurobest, New York Festival, Ciclope, Dubai Lynx, Berlin Fashion Film Festival, Golden Hammer Festival, ADCI

Berlin Fashion Film Festival; Moderator of SheSays Berlin

I work in German, English and Italian.  I can speak French, but neither of us is going to enjoy it.


  • 2017 Cannes Lions Film Craft Shortlist
  • 2017 Cannes Lions Film Craft Shortlist
  • 2017 W&V Campaign of the Week
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Radio Bronze
  • 2016 Eurobest Film Craft Bronze
  • 2016 Epica Film Bronze
  • 2016 GWA Effie Bronze
  • 2016 ADC Germany Film Craft Bronze
  • 2015 Euro Effie Grand Prix
  • 2015 D&AD Film Graphite Pencil
  • 2015 D&AD Film Wood Pencil
  • 2015 Eurobest Film Craft Gold
  • 2015 Eurobest Film Silver
  • 2015 Eurobest Film Craft Silver
  • 2015 Cannes Lions Cyber Bronze
  • 2015 Cannes Lions Branded Content Bronze
  • 2015 LIA Awards Bronze
  • 2015 LIA Awards Finalist
  • 2015 Cristal Festival Best Use of Humour Sapphire
  • 2015 Cristal Festival Best Web Series Emerald
  • 2015 Ciclope Festival Branded Entertainment Bronze
  • 2015 AME Awards Best Use of Media Online Silver
  • 2015 Spotlight Festival Bronze
  • 2015 The A-List Hollywood Award Bronze
  • 2015 Cannes Corporate Media & TV Awards Gold
  • 2015 Telekom Media & Communications Awards Best creative execution
  • 2015 ADC Germany Finalist
  • 2015 ADC Germany Bronze
  • 2015 ADC Awards Germany Silver
  • 2014 Webby Honoree
  • 2014 FWA site of the day
  • 2014 ADC Germany Shortlist
  • 2011 Young Lions Italy Bronze

Huffington Post - "Seducing the Girls Club";

Berlin Fashion Film Festival Interview; 

W&V Interview Eurobest 2016;

Euro Effie Interview;

Affari Italiani Portrait;

Messaggero di Sant´Antonio Interview;

Branded Content Report

Write nice things to bottaro.alice@gmail.com