Gay and bi men are banned from donating blood in Germany. We decided to do something about it. Partnering up with LSVD and the Christopher Street Day Parade, we started a PR campaign and an online petition to change the law, collecting over 25.000 signatures in less than a week. 


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Agency: DDB Berlin Year: 2014 Role: Lead Creative, Concept, Writer With: Veit Moeller, Andrew Morgan, Ricardo Müller, Jacopo Biorcio, Marc Lüdemann, Lydia Willie