DSI is a foundation championing integration in Germany. For the 70th anniversary of the German constitution, they wanted to do a campaign celebrating a diverse and inclusive society. The idea was to link each article of the constitution to a German with migration background. For example, Margot Friedländer, an Holocaust survivor, stands for article 1: “Human dignity is inviolable”; or Zeina Nassar, the athlete who changed the rules of the Boxing Federation to be able to fight wearing an hijab, stands for article 3: “The undisturbed practice of religion shall be guaranteed”.
Our goal was to go beyond a typical portrait campaign. That’s why we decided to shoot testimonials in the midst of a crowd, showing that successful integration and the respect of the constitutions’ article is a task that can be achieve only by society as a whole.
On the website, people can learn more about each article and dig into the stories of the campaign ambassadors and many more. Through videos, audio clips and interviews, the experience gets even more personal.