DSI is a no profit Organization championing integration in Germany. For the 70th anniversary of the German constitution, they asked us to do a campaign that supported the goal of a diverse society. Our campaign celebrates the values of the constitution, pairing them with Germans with migration backgrounds whose lives are deeply connected to its articles. For example, Margot Friedländer, an Holocaust survivor, stands for article 1: “Human dignity is inviolable”; or Zeina Nassar, the athlete who changed the rules of the Boxing Federations to be able to fight wearing an hijab, stands for article 3 “The undisturbed practice of religion shall be guaranteed”.
We decided to portray our testimonials in the midst of a crowd, to symbolize that successful integration and the respect of the constitutions’ article is a task that involves everyone.
On the website, people can learn more about each article and dig into the stories of the campaign ambassadors and many more. Through videos, audio clips and interviews, the experience gets even more personal.
ANTONI_ X IAMHERE X BORIS CAMACA (2019)