I’ve been leading the European Sony Bravia account for two years - and loved it. Maybe it’s because they considered glitter-bombing an old casino to launch an HDR television a completely reasonable thing to do.
To respect Sony’s advertising tradition we decided to do everything in-camera. For the film production this meant dealing with more than 1.5 tons of biodegradable glitter and 4000 balloons, while for the stills we chose high-speed photography to capture every single particle. More about the project on Creativity Online
The final picture was used as a cover for Tom Odell’s "True Colors" - the campaigns’ single - which has been played on Spotify over 14 mio. times.