I´ve been leading the European Sony Bravia account for two years - and absolutely loved it. It´s a brand that pushes visual creativity to the limit, always looking for the next bold and colorful extravaganza. I guess that´s how you end up glitter-bombing an old casino to launch an HDR television.
To respect Sony´s advertising tradition we insisted on doing everything in-camera. For the film production this meant dealing with more than 1.5 tons of biodegradable glitter and 4000 balloons, while for the stills we chose high-speed photography to capture every single particle. The final picture was used also as a cover for Tom Odell´s "True Colors" - the campaigns´ single - which has been listened to more than 9 mio. times on Spotify. More on Creativity Online
SONY GLITTER BALLOONS
Agency: DDB Berlin; Year: 2016; Role: Creative Director, Writer; With: Alan Dindo, Jacopo Biorcio, Chiara Chessa, Gabriel Mattar; Photographer: Fabian Oefner; Director: Andre Stringer