“Just did a deal, Mercedes-Benz, just check the catalogue” (Nicki Minaj - Majesty)
For the global launch of the new A-Class with touch and voice control, we went on a rollercoaster drive including a surprise appearance by Nicki Minaj. The film got over 3 million views in less than 48 hours, while the assets were turned into memes and gifs, starting the trending hashtag #NickiXMercedes.
We also had the opportunity to write some Easter Eggs for the actual car system. Below an example discovered by Jimmy Kimmel.