Agency: antoni - role: creative director, writer - Director: francois rousselet (anorak) - Year: 2019


As part of the campaign, we invited users to #PlayByYourRules with the first branded Instagram filter by an automotive brand. The Instagram AR filter is designed for creative, digital natives, who love to play with new technology - the kind of people the new CLA Coupé was made for. The filter applies the moody, neon look used in the overall campaign, and changes colour in response to blinking eyes.