To launch T-Mobile’s new Data Roaming offer we created a series of mockumentaries around a fictional company that rents Wi-Fi sniffing dogs to tourists.
This campaign was awarded, among others, in Cannes and with a Grand Prix at the Euro Effies, so it’s a nice story to drop in any conversation about how and if creativity works. I also got to write a song about Wi-Fi in Spanish using Google Translate, which I still consider one of the highlights of my career.
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DDB Berlin x Randy Krallman