Raise your hand if you´ve ever done something silly to get Wi-Fi on holiday...

To launch T-Mobile´s new Data Roaming Flat Ticket, we created a series of mockumentaries around a fictional company that rents Wi-Fi sniffing dogs to tourists. The goal was to make people reflect on the absurdity of their behaviour and introduce a much more comfortable solution. This campaign was awarded, among others, in Cannes and with a Grand Prix at the Euro Effies, so it´s a nice anecdote to drop in any conversation about how and if creativity works. I also got to write a song about Wi-Fi in Spanish using Google Translate, which I still consider one of the highlights of my career.



Agency: DDB Berlin Role: Lead creative and writer With: Veit Moeller, Jacopo Biorcio, Marc Lüdemann, Lydia Willie, Andrew Morgan Photographer: Arthur Moebius Director: Randy Krallman