I’m Alice (pronounced the Italian way, Ah-lee-chay), a multidisciplinary Creative Director who’s spent the past fifteen years between Rome, Berlin and Cupertino, shaping some of the world’s most valuable brands.
I’m currently the WW Brand Creative Director for Mac at Apple. Prior to that, I led the transformation effort of Mercedes-Benz, focusing on rejuvenating the brand and connecting with a new audience. With a background in Anthropology, I love being at the intersection of culture, brand strategy and storytelling, creating meaningful work that resonate globally.
Along the way, I’ve been lucky to build and manage daring, world-class creative teams, whose work has been recognized with all major industry awards. I’ve also chaired juries at festivals like Ciclope, judged shows such as Cannes Lions, and shared my thoughts about creativity — gesticulating profusely — at events like TEDx.
Originally from Italy, I now live in Palo Alto with a German husband and an Australian Shepherd.
Contact
bottaro.alice@gmail.com
Education
Anthropology Degree, La Sapienza University, Rome
Résumé
2020 - Today
WW Brand Creative Director, Mac
Apple, Cupertino
2017-2020
Creative Director, Mercedes-Benz Global
Antoni, Berlin
2015-2016
Creative Director International
DDB, Berlin
2012-2015
Senior Writer
DDB, Berlin
2009-2012
Writer
McCann, Rome
Recognition
Over 90 international awards including Cannes Lions, One Show, D&AD, Webbys, Ciclope, LIA, ADC Global, Eurobest, and Effie.
Ranked as one of the most awarded Creative Directors of 2020.
Juries
Cannes Lions
Ciclope Festival (President)
New York Festival
Eurobest
Dubai Lynx
Art Directors Club of Germany
AICP Awards
Young Directors Award
L.A. Fashion Film Festival
Spotlight Festival
Connections Berlin
Berlin Fashion Film Festival
Gerety Awards (Ambassador)
Golden Hammer Festival
Art Directors Club of Italy
Speaker & Selected Press
TEDx “The Nos that ignite Creativity” (Reggio Emilia)
Women’s Forum for the Economy and Society (Paris)
ADCN Creative Circus (Amsterdam)
G8 Creative Festival (Moscow)
Ciclope Festival (Berlin)
Inspiration Boat (Cannes)
Oh You Women (Berlin)
Soho House Creative Talks (Berlin)
Berlin Fashion Film Festival (Berlin)
SheSays Berlin Moderator
Shots Portrait: Creative journeys and changing everything
Meet Bertha Benz and the Creative Director who resurrected her
Video Interview mit Alice Bottaro
A man is haunted by his teenage self in this fun, poignant Mercedes film