Hi, I’m Alice,
(pronounced the Italian way: Ah-lee-che).

I’m a multidisciplinary Creative Director who’s spent the past fifteen years shaping some of the world’s most iconic brands. 

With a background in Anthropology, I'm drawn to the intersection of people, products, and culture. I’m currently Director, Brand Creative for Mac at Apple. Before that, I was a global CD for Mercedes-Benz — modernizing the brand and opening it up to a new audience — and oversaw European creative for Sony, Ebay, and Deutsche Telekom at DDB Berlin.

Along the way, I’ve built and led curious, brave creative teams whose work has been recognized with all major industry awards. I’ve also chaired juries at festivals like Ciclope, judged shows including Cannes Lions, and talked about creativity — gesticulating profusely — at events like TEDx.

Originally from Italy, I now live in California with a German husband and an Australian Shepherd.

Education