(pronounced the Italian way: Ah-lee-che).

I’m a multidisciplinary Creative Director who’s spent the past fifteen years across three countries, shaping some of the world’s most valuable brands.

I currently look after Mac at Apple in California.
Before that I was based in Berlin—first leading European creative at DDB and then helping steer Mercedes-Benz toward broader audiences and a renewed place in culture.

Along the way, I’ve had the privilege of building and leading daring, world-class creative teams, and make work that has been recognized with every major industry award. I’ve also chaired juries at festivals like Ciclope, judged shows such as Cannes Lions, and shared my thoughts about creativity— gesticulating profusely—at events like TEDx.

Originally from Rome, I now live in Palo Alto with a German husband and an Australian Shepherd.

Education