More brilliance. More beauty.

Sony was introducing its first 4K HDR TV, a technology that makes colors and details burst to life. So that’s exactly what we did, exploding over a ton of glitter.

Directed by Andre Stringer
Images by Fabian Oeffner
Role: Creative Director
Team: Jacopo Biorcio, Chiara Chessa, Alan Dindo

  • “Sony Bravia returns to a spectacular visual extravaganza.”

    AdAge

  • “Sony filled an abandoned casino with 4,000 balloons and 1.5 tons of glitter for one intense ad. Also, it’s nuts.”

    New York Magazine

Tom Odell’s cover of “True Colors”, which we produced as soundtrack for the film, ended up becoming a hit single and has been listened to over 100 million times.

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