Bertha Benz and the journey that changed everything

In a time when “car” was not even a word yet, and people relied on horses to pull their wagons, one woman challenged the status quo. To prove to the world that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey with an automobile, facing all kinds of challenges but stopping at nothing.

Launched on International Women’s Day, the film gained global media coverage, becoming one of the most awarded pieces of the year and helping reshape the brand for a new generation.

Directed by Sebastian Strasser
Role: Creative Director
Writer: André Santa Cruz