People are haunted by data roaming fees, spending their holidays looking for Wi-Fi. To present Deutsche Telekom’s Summer Pass as the answer to this modern dilemma, we came up with a revolutionary idea: dogs trained to sniff out Wi-Fi. Well, sort of.

Results: #1 in Germany’s viral charts, +30 mio earned impressions, +28% revenue.

Directed by Randy Krallman
Role: Lead writer
Team: Jacopo Biorcio, Marc Lüdemann